Thursday, September 9, 2010

Chana C201 concept

 

 
This concept from Chana was one of two featured on the stand. Designed by their European studio in Turin, the concept sends a confusing message in some views, such as rear ¾. It feels like a very orthodox D-segment hatchback — think Mazda 6 — dressed in an aero/rally party frock, but in essence, it's a preview of the forthcoming hatchback version of the popular Chana Z-Shine D-Segment sedan, which was launched in 2008 and is a key model for Chana's sales in China. The glasshouse and pillar treatments are the most interesting area of the design: it's yet another another concept where the C-pillar floats away from the glasshouse, like a Ferrari 599 or Hyundai iFlow (also shown at Beijing) and the A-pillar follows the Opel Flextreme GT/E design where body color stops short of the beltline, instead turning outwards into a slim 'door mirror' or rather, a support for the rear view cameras and DI lamps.
The C201 was presented as a see-through milled model, with no interior. According to design chief Luciano d'Ambrosio, the matte green-gold body color was a very late decision, which possibly explained why the green tinged tail lamps appeared odd, a bit of an afterthought. There's a traditional use of carbon fiber for many body aero parts including the front splitter and rear diffuser and those odd rear wheel spats, whose design seemed to add yet another layer of fussiness to the design. There's an 'aero wave' motif used throughout the design, for instance on door handles, C-pillar, headlamps, solar roof graphics, rear diffuser and the sunken section on the hood top for the radiator air outlet. Continuing the aero theme was the extensive use of body decals such as 'no step', 'push', and 'check A' too.
Overall, the mix of smooth aero-look, plug-in hybrid powertrain and old-school race or rally car ingredients seemed baffling and it wasn't clear what was the message for Chana as a brand or their future design direction.

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