Audi has begun drip feeding information on the forthcoming A1, which is set to make its official debut at the 2010 Geneva motor show in March. The "next big Audi" as it is being heralded, will fill the void just below the A3 in the automaker's lineup, a category currently occupied by the Mini from German rival BMW.
According to Stephan Sielaff, Audi AG's head of design,"Audi likes its show cars to be interpreted as clear as possible," and that's just what the A1 appears to be. Judging by photos made available on the automaker's promotional microsite, the A1 bears a strong resemblance to the A1 Sportback concept and the Metroproject prototype, which made its first appearance at the 2007 Tokyo motor show. Watch the mock design review between Sielaff and chief designer Dany Garand in the video to the left for more details.
The goal of the A1 was clear from the beginning, says Chairman Rupert Stadler, "to condense all of Audi's virtues into a car that is less than 4m long". He agrees that the goal is bold for such a diminutive vehicle, but asserts that Audi is "opening another door into the world of premium cars" with the A1.
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